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ROYAL PALACE (OPERATIONAL STRATEGIES (5 PERFORMANCE OBJECTIVES (Speed…
ROYAL PALACE
OPERATIONAL STRATEGIES
5 PERFORMANCE OBJECTIVES
Speed
being fast
Flexibilty
being able to change
Dependability
being on time
Quality
being right about your product
Cost
being productive
4 V'S
Variation
Visibility
Variety
Volume
Kepner- Tregoey Strategy
2nd phase: Formulating strategy
A complete report is made by visiting the location and competitors markets
3rd phase: Implementation Planning
Legalisation issues and other related issues are resolved in this stage
1st Phase: strategic intelligence gathering and analysis
We completed a whole written report regarding all the pros and cons of opening a restaurant in Dubai
4th phase: Implementing Strategy
Travelling to UAE and getting a Grantor (Kafeel)
5th Phase: Strategy monitoring phase and updating
Inviting highly recognised critics to come and give a detailed review regarding our foods so we can improve from their reviews
Human Resource
Recruitment and Selection
Kitchen staff
Chefs
Head Chef ( Ethnocentric Staffing)
Continental and Desert Chef (Geocentric Staffing)
Assistant Chef (Polycentric Staffing)
Service Staff
Waiters, delivery boy, security gaurd
Local Placement Agency
Managerial staff
Cashier, accountant, manager
Training, Learning and Development
Training objectives
Familiarization with
Food
Culture
Menu
Training Needs assesment
Appraisals
On the job training
Peer Training
Off the Job training
"Dubai Top Chefs"
Employee Rewards
Performance Based rewards
Maslows Hierarchy of needs
Herzberg’s two factor theory
Marketing Strategies
Marketing Mix
Promotion
Promotion Mix/ Marketing Communication Strategy
Advertisement
Geo- Targeted Ads
Ad in "Time Out Dubai"
Search Engine Optimisation
Launch Covered by Radio Jockeys and Food Vloggers
Radio Ads
Sales Promotion
Loyalty Card Discounts
Contest and Giveaways
Food Websites Discounts
People
Trained for being customer oriented
Place
Location
Deira Dubai. 35 Mins from Sharjah. (potential customers increased)
High Visibility
Free and Spacious Parking
Process
“Cuisine of the Month”
Fight for Food ( Low value for labor)
Price
Marketing Penetration Pricing
Premium Pricing
Physical Evidence
4 Tv screens to create want for food
Professional seating and serving
Product
Packaging
Menu Design
Customer driven marketing strategy
Target Market
Demographics and Geographic
Positioning and Differentiation
Fit Food (Consume food to body needs)
Entry level Strategy
Market penetration pricing
Extensive Marketing
