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Business Plan (Product (physical product or service offered to the…
Business Plan
Product
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function, appearance, packaging, service, warranty, etc.
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People
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present an appearance, an attitude, etc
Place
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market coverage, channel member selection, logistics, and levels of service.
Promotion
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advertising, public relations, media types, etc.
Price
not only the list price, but also discounts, financing, and other options such as leasing.
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