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B207, TMA01 - Tiger Case study (Marketing (Segments (Parents (Party…

- - - - Average basket value £7
      - Between £1-3/item
      - Impulse buys
  - - - Very high footfall
    - - NOW As far as Cornwall, Preston & Newcastle
      - 18 stores
        
        Capacity for up to 50
      - 20 Million people
      - Sceptical about Midlands and North
        
        Now has a presence #
  - - - Food
      - Homewares
      - Party wares
      - Office goods
      - Storage boxes
      - Kitchen utensils
    - - Vinyl record display frame
  - - - No online shop though
      - Browse products
      - Find store locations
  - - - Party supplies
        
        Party bags
      - Stocking fillers
    - - Pocket money buys #
    - - Perceived as expensive
      - IKEA, H&M addressing perception
- - - - No deliveries
  - - - High volume of customers
      - Rent not too high
      - Local borough high streets
      - Commuter towns
      - Shopping centres
      - NOT central london
      - Now on Oxford street
  - - - Avoids long browsing times
        
        Impulse buy #
- - - - 55pc sales growth
        
        NO Online #
      - Like-for-like sales (2013) 2-3pc
        
        Plus new stores
    - - UP 1.5pc
        
        As a result in 17.8pc growth onlline
  - - - Tiger
        
        70pc sold to EQT VI
        
        Private equity company
      - Mr Bier