MSME
Topic 1: Role of SMEs
Job Opportunities
Enhance Quality of HR
Culture of Entrepreneurship
Foster Creativity
Open New Business Opportunities
Topic 2: Factors Inhibiting SMEs Internationalisation
Social-cultural factors & intentions
Globalisation & Competition
Unclear Regulation
Manpower, Skills & Motivation
Insufficient Access to Market Information
Compliance Issues
Bureaucracy
Access to Financing
Political Stability
Brand Acceptance
Topic 3: Marketing Approach for SMEs
Meeting Customers’ Needs
Total Product Offering (Product)
Product Differentiation (Product)
Setting Right Price (Price)
Reaching your Customers (Place)
Communicate your Ideas (Promotion)
Guerrilla Marketing Approach
Networking for Success
Topic 4: Source of Financing
Self
Family/ Friends/ Relatives
Banks/ Financial Instituations
Venture Capital Firms
Angel Capitalists
Government Assistance Scheme
Topic 5: Productivity Concepts
Productivity & Growth
Value Add & Growth
Quality & Growth
7W and 5Ss
Net Promoter Score
Topic 6: Benefits of EMS Implementation
Business Benefits
System Benefits