MSME

Topic 1: Role of SMEs

Job Opportunities

Enhance Quality of HR

Culture of Entrepreneurship

Foster Creativity

Open New Business Opportunities

Topic 2: Factors Inhibiting SMEs Internationalisation

Social-cultural factors & intentions

Globalisation & Competition

Unclear Regulation

Manpower, Skills & Motivation

Insufficient Access to Market Information

Compliance Issues

Bureaucracy

Access to Financing

Political Stability

Brand Acceptance

Topic 3: Marketing Approach for SMEs

Meeting Customers’ Needs

Total Product Offering (Product)

Product Differentiation (Product)

Setting Right Price (Price)

Reaching your Customers (Place)

Communicate your Ideas (Promotion)

Guerrilla Marketing Approach

Networking for Success

Topic 4: Source of Financing

Self

Family/ Friends/ Relatives

Banks/ Financial Instituations

Venture Capital Firms

Angel Capitalists

Government Assistance Scheme

Topic 5: Productivity Concepts

Productivity & Growth

Value Add & Growth

Quality & Growth

7W and 5Ss

Net Promoter Score

Topic 6: Benefits of EMS Implementation

Business Benefits

System Benefits