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COCA - COLA VS PEPSI (COCA - COLA, HIS GREATER COMPETENCE IS PEPSI, PEPSI,…
COCA - COLA VS PEPSI
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In New Bern (North Carolina), in the early 1890s, the soda "Brad's Drink" was created. that was created to compete against Coca-Cola. In 1898 the name was changed to Pepsi Cola.
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Started an aggressive attitude, increasing product quantities and reducing prices with respect to Coca Cola
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Started an aggressive attitude, increasing product quantities and reducing prices with respect to Coca Cola
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The beginnings of Pepsi were not at all bright or promising, to the point of breaking 2 consecutive times and then be acquired by a (until then) Coca Cola distributor.
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It was a patented medicine, later acquired by businessman Asa Griggs Candler, whose tactics marketing made the drink one of the most consumed of the twentieth century
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Pepsi managed to recover quotas by changing its position thanks to unifying its flavor and an aggressive advertising strategy