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Business case for advertising ( New study (BC for advertising (Medium…
Business case for advertising
New study
BC for advertising
Medium risk investment
Thinkbox study
TV ad
BC for ad
Average AD ROI
£3.24 per £1
Over 3 years
Ad industry
Rapid change
Growing competition for investment
Huge débats
Effective ad
Which media?
For profitable growth
Study
Analyse
2000 ad campaigns
Short & Long-term profit
Total profit return
Media
TV ads
ROI
Safest investment
Largest long-term multiplier
TV=health
Doubled down
Effective
Understand BC
Marketing = investment /= cost
Key
Mindset
Marketing team
Commercial assument
Message
Digital ad
= data
Over-reliance
Longer-term leanings