Please enable JavaScript.
Coggle requires JavaScript to display documents.
Business case for advertising (New study (BC for advertising (Medium risk…
Business case for advertising
New study
BC for advertising
Medium risk investment
Thinkbox study
TV ad
BC for ad
Average AD ROI
£3.24 per £1
Over 3 years
Ad industry
Rapid change
Growing competition for investment
Huge débats
Effective ad
Which media?
For profitable growth
Study
Analyse
2000 ad campaigns
Short & Long-term profit
Total profit return
Media
TV ads
ROI
Safest investment
Largest long-term multiplier
TV=health
Doubled down
Effective
Understand BC
Marketing = investment /= cost
Key
Mindset
Marketing team
Commercial assument
Message
Digital ad
= data
Over-reliance
Longer-term leanings