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G3 - Amazon Go and the world’s most advanced shopping technology. (Reason,…
G3 - Amazon Go and the world’s most advanced shopping technology.
Reason
Target
NO checkouts
NO register
NO line
The huge market of America's food and drink industry.
($800 billion)
Experimenting their AI technology
Customers prefer go to the real shop.
Amazon Fresh didn't work that much
Background
Amazon Books
The first step of entering real shop
Technology
How it determine the condition of goods
Customer
buy it or not
Movement
being taken or put it back
Shop shelf
on shelf or off shelf
Position
on hand or not on hand
Condition
being sold or unsold
Problem
Can't accept a crowd of customers.
Can't analyze the data when two people being too close.
The action of putting and taking can't be too fast
losing job
Computer
Camera
face recongnition
skin color
gesture
grip
release
Sensor
gravity sensor
the weight of good in the shelf
the weight of goods were be taken
infrared
detect whether the infrared is being coverd
if it isn't been covered,goods be taken
if it's been covered,goods on shelf
big data
offer the imformation of the kinds of goods customer like
Consumption Process
Using QRcode to enter
No registers
Receipt sent straight to the app.
No checkout
Automatically adds virtual cart
Just walk out technology
Automatically updates the merchadise
No lines
Take whatever you want
Not wait in lines
Through scanning 5 aspect
The positions of goods
Movement
Goods
People's positions
People
competitor
Jack Ma's Taocafe
Using Taobao to scan QR code at the first time
you going to the store
Then getting a personal QR code
to entering the store
Grabbing anything you want
Just walk out the store then you will get a bill on your phone
comparision
entrance
Amazon go： need to open virtual cart on cellphone
Taocafe： no need to do anything
Recognization
Amazon go： sensor and camera on shelfes
Taocafe： There is something like Face ID everywhere in the store
Monitor
Amazon go：picture and sound frequency anaylsis
Taocafe： multi-monitors
Checkout
Amazon go： one door for checkout ( recognize the aim of checkout and trade system )
Taocafe： two doors for checkout
7-11 ( still planning )
Planning to open in Taipei next year
service
remain clerk doing customized service like city cafe
Replacing some services like checkout
Purpose of all the self - service store
Capture the trend of consumption
Collecting big data
Hi, G3!
