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G7-Introducing Amazon Go and the world’s most advanced shopping technology
G7-Introducing Amazon Go and the world’s most advanced shopping technology
[1] Feature
Sensor
Transitioning items from the materials handling facility
The items are identified and automatically associated with the customer at or near the time of the item pick. When the users enters and/or passes through a transition area, the picked items are automatically transitioned to the customer.
Detecting item interaction and movement
Customer may remove an item from an inventory location and the inventory management system may detect that removal and update a user item list associated with the user to include an item identifier representative of the removed item.
Just walk out technology
Users can enter the store with the Amazon Go app
Shop for products
Walk out of the store without lines or checkout
Online to offline
Combine physical business and e-commerce,conducting customers from online to offline
[6] Future
Differentiates the shopping experience
It combines the pros of online shopping and bricks and mortar shopping
Cameras, microphones, and sensors should be well cooperate
People can save more time
Drive-through and walk-through
20-store pilot program
Including 10 "click-and-collect" drive-up grocery stores and 10 stores where consumers go inside to shop
[3] Problems
Cannot afford more than 20 people at the same time.
Goods take from shelf can exchange to empty one?
Will it charge if customer put the goods on the wrong shelf?
The speed of take/put stuff cannot be to quickly.
Can family go shopping together?
[4] Online shopping versus bricks and mortar shopping
Online
pros
Save time and money
Variety
Easily compare the prices
Have a "Shopping Cart"
cons
Can't see the product physically
Can't try
Have to wait
Bricks and mortar
pros
60% of people still prefer bricks and mortar shopping
You can get the product right away instead of waiting for days
Experience of product
cons
Showrooming
Shop rent
Product more expensive
Looking for product
Line up
Waste time
[5] Compare with traditional retailer(ganmadian)
Technology
Computer vision
Sensor fusion
Hospitality
people are closer
Safety
Because there is no clerk, when bad guys come into stores, something bad may happen
Hi, G7!
Hello,Professor Lo!
[2] Consumption process
Customer taps phone near sensor,and camera identify customer.
Microphones determine where users are by the noise that they make.
Infrared,pressure and load sensors on the shelves note when items have been picked up.
Shopping data transmit to the information center.
When leaving the store,the customer is billed for the items and a receipt is sent to their mobile device.
