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Nike's headquarters based in Oregon USA, from where the business is…
Nike's headquarters based in Oregon USA, from where the business is controlled!
The people who run Nike bring out new designs!
The designs are sent to different factories around the world to get made cheaply.
Benefit: This benefits the Nike itself as they are getting a cheap production cost and labour cost. This also benefits the country that the raw design and materials is sent to get made as they get more job opportunities.
Drawback: This is also a drawback for the country manufacturing the product as their GDP might depend on that company sending the idea and raw materials.
The goods are manufactured in 40 different countries by young women mostly.
Benefit: This is a benefit for the young women getting job opportunities. Different countries are benefiting as they are getting chances to manufacture goods.
Drawback:
Nike spends a billion dollars advertising in 140 different countries.
They pay athletes to wear nike products as a strategy of advertising.
It supplies goods to 47000 shops world wide even tough they own only a fraction of them.
THESE STRATEGIES ADVERTISE NIKE MAKING IT UNIVERSALLY KNOWN AND INCREASES PROFIT MAKING IT GLOBALIZED!!
Disadvantage: This is a disadvantage for other competitors who dont gain much profit due to this MNC.
Benefit: The shops get benefitted as they are getting products from big brands. Nike is getting benefited as their product is sold at 47000 shops and hardly they spend money as they own only a fraction out of 47000.
Disadvantage: This is a disadvantage for other companies as they might not be able get such advertising strategies.
Benefit: The athletes get benefited with the products. This also benefits Nike as they are getting advertised by inspirations.
Disadvantage: Other brands get competition as they might not be able to advertise worldwide so well.
Benefit: Nike benefits from the advertising making the brand universally known.
Drawback: This is a disadvantage for the other brands as they Nike is coming in competition.
Benefit: This benefits the company as they are making ideas that will make money.