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Purchase Intention of Counterfeit Luxury Shoes (WHY CUSTOMERS DO NOT BUY…
Purchase Intention of Counterfeit Luxury Shoes
Consumer's willingness to knowingly purchase counterfeit product
Status Consumption
Materialism
Intergrity
Factor affecting attitude and purchase intention
Brand Consciousness
H3
Materialism
H4
Social Comparison
H2
Fashion innovativeness
H5
Fashion Invlvoment
H1
Antecedents of Consumer’s Purchase Intention of Counterfeit Luxury Shoes
Social Status
Intergrity
Novelty Seeking
WHY CUSTOMERS DO NOT BUY COUNTERFEIT LUXURY
BRANDS? UNDERSTANDING THE
EFFECTS OF PERSONALITY, PERCEIVED QUALITY AND ATTITUDE ON UNWILLINGNESS TO PURCHASE
Value Consciouness
Novelty Seeking
Intergrity
Personal Gratification
Status Comsuption
Materialism
Perceived Quality
Determining consumer purchase
intentions toward counterfeit
luxury goods in Malaysia
Information Susceptibility
Normative Susceptibility
Value Consciousness
Perceived Risk
Intergrity
Status Comsumption
Materialism
The determinants of purchase intention of consumers
towards counterfeit shoes in Pakistan.
Value Consciousness
Social Status
Previous Experience
Low Price
Easy Access