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Introducing Amazon Go and the world’s most advanced shopping technology.…
Introducing Amazon Go and the world’s most advanced shopping technology.
What is Amazon Go
A prototype grocery store operated by online retailer Amazon.com
Partially-automated
Customers are able to purchase products without using a cashier or checkout station
No lines, no queues, no waiting, no cash or credit card, and no checkout
Breaking the traditional shopping way
The store features 'Just Walk Out' tech and works with an app
Competitors
Amazon has no such things called competitors
How Amazon Go works
Technology detects and records when products are taken or returned to the shelves
Keeps track of products in your virtual cart
When customers leave and passes through the exit (transition area), fees will be automatically charged to your Amazon account
Amazon will send you a receipt
An Amazon account, a supported smartphone, and the free Amazon Go app
Open the Amazon Go app and hold it to a scanning device
Put away phones and begin shopping!
Pick up items you need and leave straight away when you're done
Using a combination of artificial intelligence, computer vision, and data pulled from multiple sensors
The store's surveillance system identify customers and track them as they move throughout the retail outlet
pros&cons
Cons
You can't use it if your phone dies
People lose jobs
No interactions with other people
Pros
Time efficiency
Concept
Just Walk Out
When you walk out of the store, your purchase is complete with a receipt in your app, charged to your Amazon account.
Drive-through
Ordering the items online, and drive to an AmazonFresh location to get your groceries you've ordered.
Amazon Fresh
A grocery delivery service currently available in some U.S. states, London, Tokyo, and Berli, Hamburg and Munich.
Deep learning algorithm
Sensor Fusion
RFID technology
Comments from people
From Video
Job Killer / Creating different jobs
If in a hurry, that would be a good way
If not in a rush, she likes to interact with checkout operator
Mechanical nowadays need a little human touch
(Electric goods) Lowest price is what she considers
(Clothes) Buy online if not paying double postage
(Amazon Fresh) Definitely won't use it
Quotes from relative report
It saves a lot on labor costs, make the process much quicker for consumers and much more satisfying
If there were hundreds of these stores around the country, it would be a huge threat to supermarket chains
Conditions in reality
E-commerce is still unable to solve instant need
Only take 8% of retail industry
Having disadvantages on scale, efficency
Turn the tables by developing self-service store
Scott Galloway
, the writer of
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
https://www.ted.com/talks/scott_galloway_how_amazon_apple_facebook_and_google_manipulate_our_emotions/footnotes
Amazon
prediction
Scott predicted Amazon will acquire Whole Foods a week ago Amazon actually did
just for a easy reason, it's urban convenience
Scott thinks Amazon will get their hands to closet, since they successfully got their hands to fridge(Buying Nordstorm)
Acquisition in Whole Foods
cut the price of the product
hurting Kroger badly
they are hurting other industry just by watching them
Nike announced they are distributing on Amazon, their stock goes up, and other sports brand stocks go down
Technology
why are we so disappointed on technology?
pursuing 1% of value and money, 99% of better humanity, it is now flipped
1942-1946 with 100,000 employees
US created atom bomb, saved tons of jewish
2017 combine Google, APPLE, Amazon, Facebook 677,000 employees
are they making a better place of living?
no, their main goals are selling ads and stuffs
1969-1972 with 400,000 employees
Just to send a person to the moon
Hi, G1!
Consumers Experience
New kind of store with no checkout required
You never have to wait in line
Checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning.