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ORG OBJ (Strategies (Tactics (Shortt term methods used to achieve an org’s…

- - - - Generate profits for their owners
    - - Humanitarian and unselfish behaviour
    - - Responsible only if such actions helpthem to be more profitable
- - - - Encounter probs , limited recog from cust or intense competition from existing firms
    - - Establish in marketplace
- - - - Justify the existense of buss, distributed to shareholders
    - - Extent to which buss presence in industry
    - - Essential for buss survival, exposure to mergers and takeovers
    - - Employees more motivated, suppliers prefer to do buss