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Advertising (Cause for Change (I think that's due to..., Social media,…
Advertising
Positive Changes
Cheaper to advertise
Easily recognised
Advertisers can target specific customers
Entertaining
Cause for Change
I think that's due to...
Social media
The Internet
Technology
New techniques
Negative Changes
Unethical
e.g. Sex-related / Inappropriate content
Harder to recognise adverts
Intrusive and annoying
e.g. Cold calls / Pop ups
Misleading and manipulated facts
Modern Techniques
Celebrity endorsements
e.g. Famous athletes
Using a specific website or platform
Targeting specific audiences
Viral / Shareable content
e.g. YouTube videos