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EXTERNAL GROWTH (Mergers and acquisitions (Disadvantages (Deos (Incresed…
EXTERNAL GROWTH
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Franchising
Definition
A form of buss ownershpip whereby a person/buss buys a license to trade sing another firm’s name, logos, brands, trademarks
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Joint venture
Meaning term
\= 2 buss split the costs , risks, controls, and rewards of buss project
Advantages
Synergy
Pooling of experiences, skills and resources of collabrating firms
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High success rate
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Pool their funds, resources
Stratregic alliances
definition
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\= 2 buss coop in buss venture for mutual benefit
Stages
Feasibility study
Investigate and establishthe rationale, obj, feasibility
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