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Grammarly (Product/Service (Specialty (User driven functionality (Refine…
Grammarly
Product/Service
Types
App/Software
Windows & Mac desktop app
Grammarly Keyboard for iOS & Android
MS Office add-in
Browser extensions
Chrome
10M+ users
Safari
Firefox
Edge
Fee
Freemium
100 CHECKS
Premium
For essay
400+ CHECKS
Proofreading
Specialty
User driven functionality
Refine quality by
Cloud-based computers
Linguistic machine learning
Linguistic technology
AI-powered
Licensed by 600+ universities & corporations
plagiarism checker
Important to essay
Attractive pricing & lower competiton
Services
Grammarly EDU
Grammarly 2 Business
Competitor products
Product positioning
lifestyle
aspirational
brand
Productivity
Efficiency
Background
Company intro
Structure
Product
Others
Marketing
Engineering
Company size
51-200 employees
Correcting English grammar mistakes
Modifying sentence
Leadership/Founders
Alex Shevchenko
Product Lead
Max Lytvyn
Head of Product Strategy
Brad Hoover
CEO
Verified contact info
Allison VanNest, 415-857-1560
Director of Public Relations
allison.vannest@grammarly.com
Time & address
Headquarter: San Francisco, California
2008
Business Model
Sell to enterprise
Charge - Premium
Group license selling
Affiliate Program
$0.20 per free sign up
$20 per upgrade
Key audience
Writers
Editors
Lawyers
Marketers
Consultants
Bloggers
Journalists
Students
≈25%
Conclusion & other Findings
Cooperation
Chance
Online product
EDU service
Chinese affiliate
more+
Strong Social media strategy
7M FB followers
Funny content & format
long-form useful content
Quantitative view
Qualitative view
Great prospective
Data
Financial data
Annual revenue
$10M after 2012
growth rate 2326% (2009-2013)
Traffic
Daily Active: 6.9M
visitors & registration *2 (annually since 2008)
Traffic source
Visits data
Visits - geographic data
Overall review
Investment
Venture-Series
Investors
General Catalyst
Spark Capital
IVP
Breyer Capital
SignalFire
$110,000,000
Purpose
Deploy AI