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Short-term and Long-term financial objectives (Short-term (Examples (Sell…
Short-term and Long-term financial objectives
Short-term
Operational
day to day
Tactical
1 - 2 years
Examples
Sell specific stock
Buying machinary
Long-term
Strategic
3+ years
Examples
Board goals
Increase market share and net profit
Potential conflicts between them
Long-term
To increase profits and grow cash is
retained
in the business
Research and Development is expensive but creates an innovative/high value profit (takes a long time to produce)
Short-term
Investors want their money
now
! (cash is being retained or on R&D)
Lower cash in the business