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BUILD A FANPAGE FROM ZERO (Specific ways (Identify Which Posts Spur the…
BUILD A FANPAGE FROM ZERO
Basic ways
Invite Firends
Create a group
Minigame - Ask for Shares and Likes
Give Away
Advertising & Remarketing
Specific ways
Define your target market
I'd rather have 100 targeted fans who engage with my posts than 10,000 fans who Liked my page but never comment or share a post.
=> Using Audience Insights
Get the tone right
While communicating with fans you should:
speak like them
think like them
act ike them
Identify Which Posts Spur the Most Engagement
Questions -- people love to answer yes/no or similar 1-word answers (just keep it relevant)
Photos -- pictures always win on Facebook because the website is so visual
Fill-in-the-Blanks -- these allow for a quick answer on light-hearted topics
Contests -- Facebook contests typically do well with targeted fans (don't use contests too often and make sure prizes are relevant to your page).
Videos - Videos are hot on Facebook, and pretty much everywhere else.
Remember it's a Long-Term Investment
Keep it Real, Relaxed and Relevant
Stick to a Schedule
Stay Consistent
Other ideas
Use the Facebook page plugin
Experiment with using a Facebook Like exit pop-up.
Go on Facebook live often.