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Poultry Industry (Animal Welfare Concerns (Stocking densities, Lameness…
Poultry Industry
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Avian Influenza
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Risk is undoubtedly increased by the trend toward increasing free range (in both egg and chicken industries)
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Economy
Steady growth of consumption for chicken meat, and consistent growth
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Challenges
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Balance demands for differentiated product without losing the advantages that have allowed to capture that market share
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