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DESIGN THINKING (design process ("BETTING" # (UNDERSTANDING #…
DESIGN THINKING
design process
"BETTING"
#
UNDERSTANDING
#
IDEATION
#
EXPERIMENTATION
#
EVOLUATON
#
EXIT THE PROCESS!
post-mortem
structured feedback
fast prototyping
structured feedback
structured brainstorm
refine selected ideas
user research methodology
user experience
e.g observation, interview
collaborative design
e.g lead user group
participatory design
e.g. codesign workshop
market study
business opportunities
competitors
expert panel
researchers
practitioners
technology study
existing technology
frontend research
culture context
social norms
regulatory demands
investor demands
business model
early assumptions
user-centered
what users say they want
what users can't tell
build a eligible user representitve
story-telling
oral presentation
convey the message from the perspective of users
visualization
multi-disciplinary
different languages(sets of terms)
learn from each other
different mindsets
iteration
none-liner thinking
deal with messiness and uncertainty
courage to accept failure and make changes
prototyping
fast reaction
learn from failure