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INBOUND MARKETING (BEST PRACTICES (BUYER PERSONA semi-fictional…
INBOUND MARKETING
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SEO (search engine optimization)
Attact more visitors by improving your web page through search engines
STRATEGY
Do keyword research.
Creat content around your keywords
Optimize content
Promote content
Earn links
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LANDING PAGE
Write a clear, consice action-oriented headline.
Explain the offer claerly and place visual emphasis
Remove the navigation menu and links.
The form lenght mirrors the value of the offer.
Include a relevant image, animation or short video.
Social sharing icons.
"THANK YOU" PAGE
Deliver promissed content offer or set expectations.
Display the sites navigation content.
Move new leads further into the buyers journey.
Include social options.
THE RIGHT EMAIL
Determine your audience
Segment your contacts database
Send the right email at the right time
Nurture your lead into a customer
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AMPLIFY SOCIAL MEDIA
Set SMART goals.
Creat a remarkable social media content plan.
Meet your audience where they are.
Use optimization often
Tie efforts back to ROI
BLOGGING
Pick a topic and a title.
Format and optimize the post.
Promote offers to increase lead generation.
Promote your posts.
Analyze the performance of your posts.