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Attribution and Culture (Nisbett (2003) (Causal Attributions East and West…
Attribution and Culture
Nisbett (2003)
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Lee
analyzed what sports-writers reported about the causal attributions of soccer coaches and players in the U.S. and Hong Kong
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Morris and Peng
Chinese tend to attribute the behavior of fish shown in video scenes to external factors and Americans to internal factors
showed abstract cartoons to Chinese and American women. Each cartoon showed movement of some kind that could be interpreted as hydraulic, magnetic, or aerodynamic.
Americans reported that they thought the movements were caused more by internal factors than did the Chinese.
Ying-Ye Hong
Hong Kong citizens can be encouraged to think in either an Eastern or a Western way by presenting them with images that suggest one culture or the other.
Showed some pp's pictures that are strongly associated with American culture: e..g a cowboy on horseback. Showed other pp's pictures strongly associated with Chinese culture: e.g. dragon. A third group of pps were shown neutral pictures of landscapes.
After showing participants a set of pictures, Hong and her colleagues showed them a cartoon of one fish swimming in front of other fish and asked them what they thought was the major reason for the fish's swimming in front of the other fish.
Participants who saw the American pictures gave more reasons having to do with motivations of the individual fish and fewer explanations having to do with the other fish or the context than did participants who saw the Chinese pictures. Participants who saw the neutral pictures were in the middle.
Peng & Knowles
studied Asian Americans and found that they could "prime" either their participants' Asian selves or their American selves.
Further Studies
Norenzayan, Choi, and Nisbett
Americans regard personalities as relatively fixed and Asians regard them as more malleable. This is consistent with the long Western tradition of regarding the world as being largely static and the long Eastern tradition of viewing the world as constantly changing.