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Buy the world a hope (Deforestation (Climate change (Citizens)), Public…
Buy the world a hope
Deforestation
Climate change
Citizens
Public pitch
Social M
£3 billion ad/year
Huge appeal
Planet's future
Brand suicide?
Courageous CEO
Not impossible
Primary aim
not rescue world
Good business
Exciting buzz
Evolution of ad
Cynical gesture?
Millenials -> hero
Integral part of society
Brands positive actions
Dove - #LikeAGirl
Climate change
Biggest missed opportunity in history