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brand awareness (Campaign ideas (Sector focused campaigns, Guerrilla…
brand awareness
Campaign ideas
Sector focused campaigns
Guerrilla marketing
Website banners on FB to target workforce in London
PR content
GDN / YT campaigns
measurement
Website metrics
Homepage traffic : incremental visits + CVR
Direct
SEO (branded terms)
Referrals
Fresh blood : new users visits + CVR
Google analytics : Impressions to click to action cross channels
Offsite metrics
Survey
Brand search volume data
Adwords Keyword planner
Google trends
App store search volume
Competitors bidding on our brand + budget?
Why do brand awareness campaigns : Influence the traffic mix volume and performance