Please enable JavaScript.
Coggle requires JavaScript to display documents.
Product and service design (Design thinking (Reframe ides, See the bigger…
Product and service design
New product development
Incremental enhancement of existing products
Eg. reduce weight, more reliable: PS4 slim
Customer need does not change
New generation products
Eg. audio; vinyl, tapes, CD, MP3
Customer need of owning and listening to music the same
breakthrough products
Unique products
First ipad (tablet)
New product failures
5 reasons
Company cannot support growth
Launched too soon
Not appealing to market
Customer does not understand product
No market despite novel features
Design as a process
Slack et al (2011)
Concept generation
Concept screening
Prelim design
Evaluation and improvement
Prototyping and final design
UK Design Council
Discover
Define
Develop
Deliver
Design thinking
Reframe ides
See the bigger picture
Understand the user
No idea is too wild
Collaborate
Test your ideas
Product Design
Aesthetics
Reliability
Maintainability
Durability
Produce-ability
Service Design
Organising idea
Service Experience
Service Outcome
Service operation
Value of the service