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14 speaking to persuade (on questions (fact (informative (nonpartisan,…
14 speaking to persuade
the psychology
persuasion
reinforce
change
create
mental dialogue
give&take
the target audience
listeners
opposed/favor
strongly
reexam
reduce
moderately
slightly
neutral
on questions
fact
informative
nonpartisan
teacher/lecture
advocate
topically
partisan
value
factual knowledge
jusify
standards
moral values
topically
policy
should
goal
passive agreement
immediate action
reinforce belief
order
problem-solution
problem-cause-solution
comparative advantages
motivated sequence
attention
need
satisfaction
visualization
action
immediate action
methods of persuasion
building credibility
ethos
credibility
explain your competence
establish common ground with your audience
deliver fluently/expressively/with genuine conviction
using evidence
logos
specific
novel
credible
objective
nonpartisan
reasoning
from specific instances
particular-general
[X]generalization
too hastily
insufficient evidence
fair/unbiased/
representative
enough&typical
statistic/testimony
from principle
general-specific
general statement
-minor premise
-specific conclusion
causal reasoning
causes-effect
single
analogical reasoning
similar cases
alike-valid
policy(used most)
both sides
[X]fallacies
red herring
irrelative issue
divert attention
ad hominem
things->person
bandwagon
popular=?good
slippery slope
first not prevented
appealing to emotions
not in fact
policy[use]
move to action[not]