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ETCH& CONCRETE (PROBLEM IN EXPANSION STRATEGIES (Getting market for…
ETCH& CONCRETE
PROBLEM IN EXPANSION STRATEGIES
Getting market for the products
The criteria to use in selecting the place of expansion
Level of competitors
No effective transportation for the products
GENERAL BARRIERS
Unavailability of raw materials
shortage of stock
No effective marketing stategies
Financial capacity of company
PROBLEM IN THEIR MISSION
Improving living conditions in event situation
Having best quality tent in east Africa
political instability in some countries
COMMUNITY UNDERSTANDING
Cumping is not commonly used
The culture of the different community
The ones that use cump the didn't prefer tents
MIND MAP ETCH CONCRETE