Campaign Creation Initiation
AM to provide approved creative
Search team to create assets
Search to create Ad Groups and Ads
Search Creates Keywords lists based on Creative/Model/Features and Keyword research
Search Creates Campaigns
Search Ads are Sent to the client for approval
Approved Search Ads translated into Spanish
Spanish Search Ads Sent for Client Approval
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Search campaign settings are finalized
Audiences/LE are added
Negative keyword lists are adjusted and added
Search Ad Extensions are created: Callout
Review
Structured Snippet
Extensions Get Sent for client approval
Initial Bids are set ensuring Matchtype parity and based past performance
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Tracking Codes are Requested from Analytics and applied
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Campaigns/Kwrds/Ads are loaded into Editor and synced to
Internal Search QA
Campaign Schedule Launch
Screenshot of Ads sent to client post launch
Campaign is checked in Pacing/Reporting