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Campaign Creation Initiation (AM to provide approved creative (Search team…
Campaign Creation Initiation
AM to provide approved creative
Search team to create assets
Search to create
Ad Groups and Ads
Search Ads are Sent to the client for approval
Approved Search Ads translated into Spanish
Spanish Search Ads Sent for Client Approval
Search Creates
Keywords
lists based on Creative/Model/Features and Keyword research
Negative keyword lists are adjusted and added
Initial Bids are set ensuring Matchtype parity and based past performance
Search Creates
Campaigns
Search campaign settings are finalized
Audiences/LE are added
Tracking Codes are Requested from Analytics and applied
Search Ad Extensions are created: Callout
Review
Structured Snippet
Extensions Get Sent for client approval
Campaigns/Kwrds/Ads are loaded into Editor and synced to
Internal Search QA
Campaign Schedule Launch
Screenshot of Ads sent to client post launch
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