Campaign Creation Initiation

AM to provide approved creative

Search team to create assets

Search to create Ad Groups and Ads

Search Creates Keywords lists based on Creative/Model/Features and Keyword research

Search Creates Campaigns

Search Ads are Sent to the client for approval

Approved Search Ads translated into Spanish

Spanish Search Ads Sent for Client Approval

click to edit

Search campaign settings are finalized

Audiences/LE are added

Negative keyword lists are adjusted and added

Search Ad Extensions are created: Callout
Review
Structured Snippet

Extensions Get Sent for client approval

Initial Bids are set ensuring Matchtype parity and based past performance

click to edit

Tracking Codes are Requested from Analytics and applied

click to edit

Campaigns/Kwrds/Ads are loaded into Editor and synced to

Internal Search QA

Campaign Schedule Launch

Screenshot of Ads sent to client post launch

Campaign is checked in Pacing/Reporting