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Motivation 2 (Organisational Motivation Programmes (Variable-Pay…
Motivation 2
Reinforcement Theory
The Law of Effect: Behaviour that results in a pleasant outcome is likely to be repeated; while behaviour that results in an unpleasant outcome is not likely to be repeated
Reinforcement Strategies
+ve Reinforcement: Strengthens response & increases desired behaviour by the presentation of desirable consequences
-ve Reinforcement: Strengthens & increases desired behaviour by the termination or withdrawal of an undesirable consequence
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Extinction: Weakens undesirable behaviour by the withdrawal of a pleasant consequence that is maintaining the desirable behaviour
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