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MARKETING AND BUSINESS STUDIES (PRODUCT (BRAND NAME, LOGO/SYMBOL,…
MARKETING AND BUSINESS STUDIES
PRODUCT
BRAND NAME
LOGO/SYMBOL
PACKAGING
USP (UNIQUE SELLING POINT)
DESIGN/COLOURS/SHAPE ETC.
RESEARCH & DEVELOPMENT (r&d)
GOOD OR SERVICE
TERMS
MARKET SEGMENTATION
MARKETS DIVIDED UP E.G. CAR MARKET
TARGET MARKET
PRICE
HOW THIS IS DECIDED?
COST TO MAKE?
COMPETITIONS' PRICES?
PROFIT WE WANT?
OUR TARGET MARKET?
LEGAL REQUIREMENTS?
PROMOTION
ADVERTISING
PUBLIC RELATIONS
PERSONAL SELLING
SALES PROMOTION
PLACE