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Ecology of Mass Media (Screen Media (Theories (Social Cognitive Theory-…
Ecology of Mass Media
Screen Media
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Concerns
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Selective Attention- choosing stimuli from one's environment to notice, observe and consider
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Print Media
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Language, Reading and Cognitive Development
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Understanding Mass Media
D: the form of communication in which large audiences quickly receive a given message via an impersonal medium between the sender and the receiver
Outcomes
Child Variables:age, cognitive ability, gender, social experience, and psychological needs
Family Variables: economoics, what media is purchased, time, leisure activities, and mediation
Bidirectional Values: how the media experience changes the child and what the child brings to the media
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