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NEW PRODUCT (QFD (House of quality, How needs are met, what does the…
NEW PRODUCT
QFD
House of quality
How needs are met
what does the customer want?
What v How
Conflicts
Why
How much?
Design Process Stack et al (2011)
prototype and final design
Screening
Preliminary Design
Generation
Evaluate and improve
UK Design council
Define
design
Discover
not fixed scientific chance
deliver
Design Thinking
collaborate
no idea is too wild
Test your ideas
understand the user
See the bigger picture
reframe ideas
Failure rates
no market
segway Schneider and Hall (2011)
cannot support growth
too soon for market
MS vista
appeal
we dont want it
poor research
dont understand
Service Design concept Johnson and Clarke (2005)
outcome - what the customer wants
operation
service experience
value
the organising idea
Product Design
Maintainability
Durability
Reliability
Produceability
Aesthetics
Types
minor modifications - crisp flavours
new generation - cross over car
breakthrough - I pod
Why?