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Communication Process (WHY (WHO (WHAT (HOW (Before Purchase (Media,…

- - - - HOW
        
        After Usage
        
        product design
        
        product cycle
        
        During Purchase
        
        shelf design
        
        packaging
        
        shopper psychology
        
        Retailer Equity
        
        Before Purchase
        
        Media
        
        Digital
        
        Integrated content development under the big idea
        
        agency co-work and production excellence
        
        visual/ design
      - Positioning Challenge
        Who, FROM X behavior/ mindset To Y behavior/ mindset
        
        Fixed, can leverage
        
        flexible, can develop
        
        benefit
        
        product concept
        
        branding & Character
        
        Iconic assets
        
        Big Idea # # #
    - - insight # # #
      - barriers # # #