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Operations design (Stages in the design of products & services…
Operations design
Stages in the design of products & services
Prototype & final design-of the product/a simulation of the service, in order to test it in the market.
Evaluation & improvement:aim of this step is to evaluate the preliminary design with a view to improve it, & making the process of manufacture & provision less expensive & easier.
Preliminary design-The preliminary design is the first attempt to specify the composition of the components of the product/service to be included in the package.
The screening process-concepts are evaluated by means of a screening process based on certain design criteria such as feasibility, acceptability and vulnerability.
Concept generation- when different ideas for a new product/service are generated internally & externally
Nature of operations design
Operations should be designed to execute the particular service or product
The primary aim of operations is to provide the products & services & process that satisfy the needs of the customers/clients in the best possible way
Operations design entails two independent aspects: design of the product or service(product design) & design of the operations product or service process to manufacture or provide these services(process design)
The competitive advantage of a good design
Products & services are designed with a view to satisfying the needs of the client/customer in the best way possible.
The design of a product/service begins and ends with the customer/client
If customer expectations are realised, the business’s competitive position will be reinforced through increased sales
The components of products & services
A Concept: set of expected benefits that the customer/client purchases when purchasing a product/service in response to his/her needs
A process: required to create the package of products & services. The design of the products & services takes place in conjunction with the design of the process required to manufacture them
A package: involve a Package of products and services
Design of products and services:
Operations manager is indirectly responsible for providing info & advice on which the ultimate success of the development, manufacturing/delivery of the product/service depends