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Service MKT Chap 5 (Services that can be Distributed Electronically…
Service MKT Chap 5
Services that can be Distributed Electronically
Information
Consultation
Billing
Order taking
Payment
Factors Luring Customers to Virtual Stores
Convenience
Ease of Search
Broader Selection
Potential for better price
What is Being Distributed?
Information and Promotional Flow
Negotiation Flow
Product Flow
How Should a Service be Distributed?
Customer visit to the site
Service providers go to customers
Example: Gojek
The service is conducted remotely
Example: Credit cards, Tv channel
Where Should a Service Facility be Located?
Strategic Location
Is it easy to access
Tactical Location
key factors that need to be considered are
Pedestrians
Traffic
Competitors in the area
Convenience of access
rental cost
Available labours
Innovative Location
ministores, multi purpose facilities, apartment
When Should a Service be Distributed?
Nowadays schedule are more flexible 24/7 service – 24 hours a day, 7 days a week