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Triple diamond (idea (when designer in not the expert (when uncertainty of…
Triple diamond
idea
when designer is not the user
need inspiration from user
trend identification
data analyze
unconscious behavior
specification
you dont believe in your own assumption
you dont believe in your own understanding
verify educated assumptions
when designer in not the expert
when uncertainty of user expectation is hight
when the concept is novel/common to users
when users are experts
when users are capable of being active
when designer is the expert
you feel confident
when users are not the experts
unconscious behavior
data analyse