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Service MKT Chap 4- (7 New Services Development (Style Changes (Visible…

- - - - Order entry, reservation, membership, subscription
    - - can be periodic statements of account activity, invoices for transaction, verbal statements, machine display of amount due
    - - Cash, bank transfer, cash handling, check handling
    - - Schedule, service hours, price information, website, receipts
  - - - Employees should treat customers as a guest.
      - Hospitality elements include: Greetings, food & drinks, toilet, waiting facilities, transport.
    - - Allow customers to consult first for advice, counseling, or tutoring
    - - Assistance for customer's personal possession.
      - Example: child care, valet parking, coat rooms, baggage handling, safe deposit box
    - - Special request, problem solving, handling complaints, compensation due to failure