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OXYGEN (CATWOE (C - Medium / Large Companies (with established management…
OXYGEN
CATWOE
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A - Specialized staff for each department - sales staff, surveyors, analysts, trained presenters for dealing with direct communication.
T - staff produce survey and deliver to client --> client provides information --> analysts create report from the information --> presenters create plan for presentation --> delivery of digital report and online presentation through video chat.
W - profits will depend upon the value of the service delivered and the demand for the provided services globally. International accessibility will depend upon website translation and appropriate regional adjustments.
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E - competitors, economic position, requirements of potential clients, access to technology e.g. video chat, trends in the structure of markets
Competition
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What are other firms doing? #
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Marketing
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online advertisements (banners, video ad's)
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Implementation & Control
Monitoring
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Quality of service
how happy are our customers #
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