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Aims (Shop (Review of PPC actity (keywords and negative keywords (match…
Aims
Shop
Review of PPC actity
Is budget adequate
Test searches :check:
Impression share
Remarketing
Benchmarks
CTR
CPC
keywords and negative keywords
match types
ad ctr and serving
Devices
Recommendations for changes
to account setup
Opportunities for growth
and optimisation
Brand vs generic
Conversions
look at why NSW is excluded
on many campaigns Wales?
Holidays
Review of PPC activity
Test searches
Is budget adequate
Impression share
CPC
CTR
Benchmarks
Remarketing
keywords and negative keywords
match types
Recommendations for changes
to account setup
Opportunities for growth
and optimisation
Brand vs generic
Conversions