How is Popular Culture Diffused? (Stemming the Tide of Popular Culture -…
How is Popular Culture Diffused?
The time it takes for an idea has gone from 10,000 years to merely days or hours.
You can also see the area that lack communication as well as the well connected areas. China = Not very well connected VS Canada/US = Very well connected
: Information doesn't diffuse equally around a hearth. Some places that are better connect than others.
Time Space compression
: Explains how quickly innovations diffuse and how interlinked two places are
Hearths of Popular Culture
Establishing a Hearth
Hearth begins with contagious diffusion. it starts with the developers of the innovation and moves from there
Make a "fan base" to help get support and to rally other people
Manufacturing a Hearth
Some corporations help out the little guys in starting out. They give them the coverage they need to break out of their local standing
They interview and look in to the lives of "cool" people to analyze what is or isn't cool
Innovator - Trend Setter -Adapter - Mainstream/Consumer - Dead
: Local people will put their own spin on the trends of popular culture. Produce a new aspect of popular culture
Reterritorialization of Hip Hop
Hip Hop and rap grew out of the inner cities of NY and LA during the 80s and the 90s. Bronx and Harlem are called the Hearths
Diffused and hit Europe. Each place writing their own versions that connected with their youth
Indonesia made a hybrid that was so popular it was no longer foreign
Hip hop helped address some of the problems of the areas that the artist lived in. Making it very popular and well accepted
Replacing Old Hearths with New: Beating Out the big 3 in Popular Sports
The 3 Big Sports are Baseball, Football, and Basketball (In the US)
Many of the player of these sports grew to be famous and Icons in the sport. They were also paid a lot of money.
Then skateboarding, surfing, snowboarding became big(ger)
Fans desired an extreme sport outside of the mainstream parent sports
As things become mainstream people look to other sports to focus on.
Its popular and cool until its popular
A good recent example is te popularization of Mixed Martial Arts (MMA)
It's fan base grew from local to global ridiculously fast. Along with commodities to go with the sport
Identity and the desire to remain outside of popular culture will continue to spur the creation of extreme sport to rival the big 3
Instead of becoming the desirable companies strive to create something new that is the desirable
Stemming the Tide of Popular Culture - Losing the Local?
Sometime even though no official assimilation policy is in place popular culture feels like an assimilation pilicy
North America, Western Europe, Japan, India and Korea are the greatest influences on popular culture at a global scale
North America - Movies, TV, Music, Sports and Fast Food Europe - Fashion, TV, Art | Japan - children's TV, Electronic Games, New Entertainment Tech. | South Korea - TV Dramas, Music, Movies. | India - Movies
When popular culture displaces or replaces local culture, it usually is met with resistance
Sometimes due to rapid diffusion the Hearth gets forgotten or confused. Wii isn't an American product its Japanese
People in all areas and social backgrounds have concerns about their culture being over run. Wealthier countries worry about how wealthy investors may influence their life. Poor countries worry about the wealthier countries coming in and snuffing them out
Geographers realize that local cultures will interpret, choose, and reshape the influx of popular culture.
People from other culture backgrounds will view things from a different point of view. It will influence all their decisions about life
Their will always be influence from the outside but there must be a core of culture somewhere for it to stay alive. Starbucks in a traditional Korean Market but in Korean