Bold, graphic, intentional
The foundational elements of print-based design -- typography, grids, space, scale, color, and use of imagery -- guide visual treatments. These elements do far more than please the eye. They create hierarchy, meaning, and focus. Deliberate color choices, edge-to-edge imagery, large-scale typography, and intentional white space create a bold and graphic interface that immerse the user in the experience. An emphasis on user actions makes core functionality immediately apparent and provides waypoints for the user