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Collaborative Experience (Personal time (Alone (Men sauna, Women sauna),…
Collaborative Experience
Unique experience created by people
Experience provided by customers
Balance between regular and new users: interactions + cultural integration
Helps new users to understand sauna culture
Giving Finnish instructions
Challenging experience for new (international) customers
Disturbing the atmosphere or personal relaxation time is unacceptable
Variety of customers background facilitate meetings
Experience provided by staff
Feeling of belonging to the place because it's not
exclusive
Place itself and staff provide the guidelines on how to act in the sauna
Customers cosider the staff to be
Flexible
Friendly
Helpful
Talkative
Unique and authentic feeling by the place
Good location
Informal place (comfortable feeling)
Quality of löyly
Atmosphere
Rare Finnish experience
Finnish authenticity
Feeling of the area
History of the area (Kallio)
Sauna Renaissance
Old school, "real" sauna
Personal time
Alone
Men sauna
Women sauna
With friends
No mixed sauna
The other customers should not bring responsabilities or stress
More customers will change the personal experience
How they heard of the place
Friends
Location