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Theory of your firm by Todd Zenger (Michael Porter says (Efforts to grow…
Theory of your firm
by Todd Zenger
Focus less on competitive advantaje
More on growth that creates value
Michael Porter says
Efforts to grow blur uniqueness
It's a threat
competitive advantage
Create compromises
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reduce fit
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undermine competitive advantage
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corporate theory
A leader's (Un lider)
strategic challenges
It is not only
to obtain or sustain (Obtener o mantener)
Competitive advantage
keep looking
Create value
Re-define your vision
Walt Disney's vision map
Defined as a key asset
identification of new patterns
single core
Incorporating a valuable
must take advantage
experience
to develop a cognitive
From a theoretical model
It helps us to find
Activities
Resources
Capabilities
knowledge
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It is more than a strategy
more than a map to a position(Más que un mapa para su posición)
it is a guide to the selection
strategies
The Three Sights of Strategy
Foresight.
articulates
expectations
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beliefs
regarding an industry's evolution
predicts
future tastes
predicts
consumer demand
Foresight
the development of relevant technologies
the development of relevant technologies
Foresight suggests which asset acquisitions, investments, or strategic actions will prove valuable in predicted future states of the world
Insight
It identifies those that are
rare
distinctive
valuable
reflecting a deep understanding of the organization's existing assets and activities
Cross-sight
identifies complementarity that the company
is singularly able to assemble
pursue by acquiring assets that can be combined with existing ones to create value
reveals valuable complementarities, highlighting the domain of foresight.