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Ecology of the Mass Media (Affect of Television: Children ((Cultivation…

- - - - Examples include newspapers, magazines, books, radio, television, movies, videos, popular music, computer applications, apps on tablets and cell phones, and various multimedia.
      - “The medium is the message,” meaning that media are external extensions of the human being and “the ‘message’ of any medium is the change of scale or pace or pattern that it introduces into human afairs”
      - mass media are shapers, spreaders, and transformers of culture
- - - - children’s learning by enabling them to observe role models behave on screen.
      - children identify with role models perceived to have prestige. active behavior is
      - more likely to be imitated than passive behavior.
  - - - viewers’ beliefs about the world and consequently alters their behavior. For example,
      - exposure to violent media leads to a belief that aggression can resolve problems with
      - no adverse efects
    - - how media are used (entertainment, learning, background noise), and the individual
  - - - linebarger, & Wright, 2001), media used for entertainment may displace important developmental activities such as play, hobbies, games, sleep, studying, reading,
      - physical activities, and social engagements, especially conversations with family and
      - friends.
- - - - reinforces reading and lecture material
      - aids in the development of a common base of knowledge among students