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Social Boom! by Jeffrey Gitomer (Twitter Boom! (12 Things I Learned About…

- - - - Google Presence & Ranking
      - Online Reputation
      - Business Social Media Presence
      - Personal Website
      - Your Blog
      - Your FB Presence
      - Your LinkedIn Connections & Recommendations
      - Your Twitter Followers & Tweets
      - Your YouTube Presence
    - - Look at your competition & study their social/online presence
      - Talk to your customers IN DEPTH
      - Allocate more of your time to learning what you don't know about "online"
      - Set achievable goals & measure results
      - Communicate value messages, not product offerings
      - Seek professional help (with caution)
      - Waiting is more expensive than starting
  - - - Twitter
      - Instagram
      - Influencers
      - Website
      - Facebook
      - LinkedIn
    - - Blog
      - Podcast
      - YouTube
  - - - What's my current position in my marketplace?
      - How do my customers perceive me?
      - Can my customers access my company 24/7 to leave comments & tell stories?
      - Do I really know what my competition is thinking & saying?
      - How attractive am I to my customers?
      - What's my value proposition that favors my customers & how do I let them know it, day after day without simply repeating it?
        
        "The more you offer, the more attractive you will become. The less you offer, the more anonymous you will remain."
  - - - Starting inviting people you know to join you on LinkedIn, 'Like' you on FB, follow you on Twitter, and check out your YouTube videos. Make invitations personal.
  - - - You must have the biggest budget OR be the most fascinating
      - FIRST decide on the message, THEN figure out which media method to use.
      - Identify what already makes YOU fascinating & different.
        
        Product
        
        Core beliefs
        
        Actions
        
        Culture
        
        Heritage
        
        Benefits
        
        Purpose
      - START with Information, THEN add insight.
      - Think in verbs. Drive behavior & incite ACTION. If people don't change as a result of your message, it failed.
      - Hit Hot Buttons
        
        Fears
        
        Needs
        
        Hopes
    - - Go on a rant
      - Ask provocative questions (and interact with resulting commentary)
      - Predict what'll happen next
      - Praise a company that's doing things differently & getting it right
      - Use social media in unexpectedly direct ways
      - State your 'opinions of authority'
  - - - Open up
      - Listsen better
      - Read more
      - Listen even more
      - Respond to everything
  - - - Find your prospects
      - Follow your prospects
      - Read prospect's posts
      - Collect info on your prospect
      - Listen and understand prospect's perspective, predispositions, biases, and style
      - Connect w/ prospect
        
        Retweet something of theirs adding a few words of your own
        
        Mention prospect in your tweets. Be honest & straightforward
        
        Tweet about their success, articles, press etc. Be their supporter
        
        Find relevant LinkedIn groups they are in & offer intelligent and orig. answers to 'have something in common' with the prospect
        
        Start topics that'll engage your desired audience.
      - Reach out
      - Align yourself w/ people they follow & admire
- - - - You become known as person of value
      - People will want to connect w/ you as the Owner
      - You control the discussion
      - You attract attention to yourself
      - As group owner, you have instant communication w/ all members
      - Your prospects will reach out to you
      - Leverage it. Put it on business cards or ask high-level people to contribute
    - - Make the most of your headline
      - Make your current & past work experience keyword rich
      - Make the most of the Summary section
      - Specialties should equal keywords
      - Add keyword-rich website links
- - - - Twitter is about P2P (Person to Person) networking. NOT B2B or B2C Sales. It's NOT a personal broadcasting network. It's a relationship-building opportunity.
      - People are sick of being sold to. They're sick of being marketed to. They're on social networks for fun, information, connection & entertainment.
      - Be REAL, be HUMAN, and be authentically helpful.
    - - Consider the range of benefits
        
        Competitive intelligence
        
        Market insight
        
        A new supplier or business partner
        
        Publicity
        
        Brand awareness
        
        An idea
        
        New products
        
        Customer service
        
        Education
        
        Quick solutions to problems
        
        Lead gen
      - You need a long-term relationship-oriented mindset. Will still be faster than cold calls.
    - - 3 Stage Strategy for Twitter Success
        
        Targeted connections
        
        People relevant to your industry is revealed in your Twitter tribe
        
        Authentic Helpfulness
        
        Priority is placed on human-interaction & trust is established by kindness & helpfulness, not sales charts
        
        Neither a book nor a class can teach you how to have an effective online presence. You need to immerse yourself in the channel & then experiment, even have fun along the way!
        
        Meaningful Content
        
        Link to your blog or other blogs relevant to target audience
        
        Retweeted message from others
        
        Link to comments you made on LinkedIn & other platforms
        
        An anecdote from your day
        
        An opinion about a special event, something in the news, a development in your company or community
        
        Interesting online content from your business, or white paper, e-book, or industry report
  - - - Write 3-4 overviews up to 120 characters
      - Use a URL shortener to reduce the URL size
      - Rinse & repeat every time you have new content you want to share w/ the world
- - - - You can pull these up during sales presentations.
- - - - How much content is there?
      - How many videos are there?
      - How many links are there?
      - What's for sale.
    - - Biography & photos of you that're current
      - Stsatement of value that reflects why you're blogging in the first place
      - News, fun, insight, value, categories, specific info, humor, and other pass-on-able and subscribe-able info
  - - - Gitomer now videotapes his weekly column so it can be read or watched, and also posts a weekly sales rant on YouTube.
      - It's become a part-time to a full-time job position w/ 300k+ subscribers
- - - - Look at other authors, speakers, writers, publishers, and business people, and look at their value content. You get their emails, go to their sites, and read their offerings, but whether you want to buy or not is how successful they were in offering value.
  - - - Email & text messages are clear & concise but not very compelling.
      - FB, LI, Twitter, YouTube, e-zines, and blogs are compelling.
    - - Site down & just write something. Every day.
      - Save your best throughts & ideas the SECOND they occur, digitally. Then rereat it, expand it, and edit it.
      - Edit early & often.
      - Write it like you would say it.
      - Remember you're writing for the reader AND yourself.
      - Keep it as simple as possible, even a 5th grader can grasp. Be clear yet complete.
  - - - Be special enough that people want to talk about you. Not good enough to just have a good product anymore. You need to be WORTH talking about.
        
        Raise the bar
        
        Change the game
        
        Make it buzzworthy
      - Buy a lot of advertising.
  - - - What am I hoping to achieve?
      - Who are I trying to attract, engage, connect with?
      - Who will help me design & launch?
      - Who will help me post?
      - Who will be in charge of thise process short-term?
      - Who will be in charge of this process long-term?
      - Do I need professional help?
      - How much time am I willing to allocate each day?
      - How often am I committing to update?
      - What type of value messaging am I going to offer?
    - - Attract, engage, and connect people.
        
        Attract with hope, offer a message of value, engage with perceived value, and connect with quantifiable value. Now the formula is complete.
      - Attract people with what you have done in the past that can continue to help people be attracted to you in the present & future.
      - Engage people based on your expertise, your ideas, your wisdom, your mastery of a single subject, and even your humor.