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STARBUCKS ECONOMIC: Elusive ashort Cappucino (Cup Size (Short (less than 8…
STARBUCKS ECONOMIC: Elusive ashort Cappucino
Cup Size
Short
less than 8 oz
Tall
less and equal 12 oz
Venti
20 oz
Grande
16 oz
Cappuccino
Problems
Traditional Cappuccino consist of 5-6 ounce beverage
Tall Cappuccino - hard to make microfoam
Short Cappucino is better drink thank bucket of warm milk
Short Cappuccino is unadvertised
Economic
Margins of Starbucks product
considering major cost to serve customers
Discourage lavish customers who willingly paid more
Airport and French early railways example prove this methods
Current Cappucino is served in tall cup
Brian McManus -assistant proffesor at Olin Business School
M. Rizal Akbar
- 29116427