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Paid marketing - Boost candidate delivery (Brand awareness mix (Adwords…
Paid marketing - Boost candidate delivery
Focus area
Focus on corporate jobs
Focus on top sectors
Focus on German users
Branding based KPIs
Brand search volume
Direct traffic visits
Branded SEO traffic
Paid search CTR
Applications from organic incremental traffic
Performance based traffic mix
Adwords
Criteo
Facebook advertising
App marketing
Performance based KPIs
Application per listing
Application per visit
Applications on German listing pages
Increase of German profiles
Brand focus area
Focus on German users / FR and EN
Focus on top sectors
Brand awareness mix
Adwords GDN banners
Adwords brand campaign
Criteo
Facebook advertising
Youtube video
Offline activities