STRATEGIC MARKETING (UNIT 5. PROMOTION OF SALES (Merchandising (Meaning…
UNIT 5. PROMOTION OF SALES
It is the set of techniques aimed at making the products available to the consumer, obtaining a return on the investment made in the establishment.
Awards and Offers
Main objective is
Convincing the customer to buy a certain product at the same moment he sees it.
They are linked to price reductions and are anonymous purchases of two or more products at the same time with a special price.
Sales promotion, concepts and function
It is to publicize the products directly and personally, in addition to offering additional values or incentives of the product to sellers or consumers.
Exhibition of products
It consists of
An implementation of sections whose purpose is to circulate the client throughout the establishment, the disposition of families of products will seek to present the maximum possible assortment for contemplation.
UNIT 5. TOURIST MARKETING
Technical characteristics of the tourist product
The product is mainly a set of services, composed of a mixture or combination of elements of the tourism industry.
Constituted by the set of aspects as many natural and cultural as structural that make a place an attraction for your visit.
Differential characteristics of the product-service in tourism and hotels
Additability and substitutability
Tourist marketing. Tourism promotion and advertising
Advertising strategy importance
It is very important because it is radical given the property of immovability of goods / services.
Consumers should travel to consumer sites to enjoy such products as attractions, means of transportation, accommodation and food.
The process and phases of tourism marketing
Before there is a product and it continues while it is being developed and after it goes on sale.
It comprises several basic processes
Maintenance of an acceptable price level.
Get an adequate level of sales.
Contact sellers and buyers