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STRATEGIC MARKETING (UNIT 1. MARKETING (Components of marketing (We have…

- - - - Plaza or distribution channel
        
        includes the various activities that the company performs to make the product available to customers.
      - Price
        
        The company decides wholesale and retail prices, discounts, supplements and credit terms
      - Product
        
        The tangible offer of the company to the market that includes quality, design, functions, brand and presentation
      - Promotion
        
        It includes all the activities that the company carries out to communicate and promote its products to the target market.
  - - - It is seeking to satisfy the needs of consumers through a group of coordinated activities that at the same time will allow the organization to achieve its goals.
- - - - Delimiting the areas or areas where the product is intended to be offered.
        
        Market Types, from the Geographical Point of View
        
        National market
        
        Regional Market
        
        International market
        
        Wholesale Commercial Exchange Market
  - - - It is an indispensable ingredient in the modern concept of marketing, in which companies can serve their client market well, by researching their needs and desires, their location, their purchasing practices and so on.
  - - - Place where the forces of supply and demand attend to carry out the transaction of goods and services at a certain price.
        
        It is characterized by 3 markets
        
        Objective market
        
        is the segment of the market to which a particular product is directed. Generally, it is defined in terms of age, gender or socioeconomic variables.
        
        Target market
        
        Formed by the potential market segments that have been selected specifically, as recipients of marketing management, is the market that the company wants and decides to capture.
        
        Potential market
        
        Formed by all the entities of the total market that in addition to wanting a service, a good are in a position to acquire them.
  - - - It is to evaluate the information needs of the management, develop the necessary information and distribute it in a timely manner to the marketing managers.
- - - - Set of stages through which the consumer passes to acquire something.
        
        Its stages are
        
        Need before purchase
        
        Purchase decision
        
        Need felt
        
        Feeling after the purchase
  - - - The marketing or marketing focuses mainly on analyzing the tastes of consumers, aims to establish their needs and desires and influence their behavior so that they wish to acquire existing goods, so that different techniques are developed aimed at persuading consumers to that they acquire a certain product.
  - - - External variables
        
        They come from the economic, technological, cultural, environmental, social class, social groups, family and personal influences.
      - Internal variables
        
        They are mainly of a psychological nature, and could be, motivation, perception, experience, personal characteristics and attitudes.
- - - - As the personal link of the company with customers.
        
        objective
        
        They should be based on the nature of the company's main markets and the position it wants in these markets.
  - - - Es una de las estrategias que en el mundo de negocios está dando
        excelentes resultados en estos últimos tiempos del mundo globalizado en que la competencia cada día se presenta con mayor agresividad
        
        objective
        
        Tends to locate or position the name, the image of a certain product in a place that appears to users or consumers as having the best characteristics and attributes in meeting their needs.
  - - - Demand function - price
        
        When plotting the demand curve, we assume that other factors that may affect the amount of demand, such as income, remain constant.
      - Bid function - price
        
        When plotting the supply curve, we assume that all other factors that may affect the quantity offered, such as factor prices, remain constant.