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FIELD NOTE: Local Culture, Pop Culture, and Cultural Landscape (Tata…
FIELD NOTE: Local Culture, Pop Culture, and Cultural Landscape
Tata Corporation
Signs
On Buildings
Tata Corporation is a family they are members of the religion Parsi
The own many businesses in India
Parsi are ethnic and a religion group
Parsi came to India from Persia
According to folklore came to India for refuge. They asked for help Hindu leader sent bowl with milk (symbolize that India was already full) then Parsi leader put gold ring to show they would bring $
Came to India (Mumbai) from Persia
Control Major Part of Economy even though they are a small %
Reasons for Power
Positive relationship with British when India was a colony
Tight knit community
Parsi only recognize Parsi whose parents are both Parsi
They have high literacy rate(high education, good jobs) so women either don't marry or have children late
So low fertility rates
many have migrated to U.S and Europe too
Pop. has reduced by almost 1/2 since 1980
Parsi now are struggling to keep their culture
Or sometimes if the father is Parsi