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Chapter 11: Marketing (Understanding Market Segmentation (A market can be…
Chapter 11: Marketing
Marketing can be described as all activities that have an impact on the image of the business and the customer's decision either to buy or not to buy the product or service based on different experiences relating to the business.
Definition: making the right product available in the right place at the right time and at the right price.
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The Marketing process
Marketing involves all activities that are aimed at developing and maintaining a competitive advantage through understanding the current needs of the target market and predicting future trends in the market place in order to engage in the ongoing development of products and services to satisfy future needs of the target market
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